JetBlue Story Booth

In order to tell the story of US domestic airline carrier JetBlue in a forthcoming web and tv campaign, JWT (their ad firm) decided to look to JetBlue passengers for content. New York based Mesh Architecture was tapped to create the physical Story Booth and Local Projects created the interactive experience inside the booth. The way it works is simple—walk in, tell your story and …

The Smiths’ Hotel Collections

Long available in the UK, The Smiths' Hotel Collections—the couple-oriented guides to the best European getaway spots—arrived stateside last month. Two slick volumes, one focusing on the British Isles and the other covering the rest of Europe, are unstuffy, first-person observations of the best hotels in Europe written by a team of taste-makers (including, most notably, fashion designer Stella McCartney) who travel anonymously in pairs. …

Your Helicopter is Waiting

If you've been planning one of those sight-seeing helicopter tours around New York, you might want to wait a couple more weeks. On 27 March, US Helicopter is slated to commence air "taxi" service between JFK/LGA (Newark service coming soon) and two heliports in Manhattan. Flights are scheduled every 30 minutes between 7am and 7pm, with introductory fares at only $139 each way. For those …