The first theatrical performance to immortalize the Japanese icon, Hello Kitty The Show is a collaboration between Italian school of performing arts Mas and Hello Kitty creator Sanrio, currently on view at the Teatro Nuovo in Milan through 28 February 2010.
In a surreal setting, the show tells the simple but universal story of three girls, each with their own passion but seemingly destined to live a routine life. But, thanks to a little courage and hope, the girls find themselves in a special world placed between fantasy and reality, filled with bizarre-looking citizens that test their perseverance and determination and finally lead them to complete self-expression.
Hello Kitty appears and disappears throughout the performance, and like a real diva whenever she arrives the stage turns to a shiny pink hue and the audience cheers. In the era of the definitive affirmation of 3-D imagery, the show presents a clearly bi-dimensional and superflat set. The beautiful costumes, scenery and iconic sets have the look of any Hello Kitty card, notebook, bag or T-shirt, confirming the unbelievable strength and versatility of the brand’s iconography.
Full of ingenuous demeanor, an international tour will follow the show’s run in Italy. Dates and locations will be announced soon on the official website.