Josh Rubin, the fellow behind www.Coolhunting.com, actually does live in New York, which retains its design-capital status even in the blogger age. He agrees with Pikus that a central effect of the design blogosphere has been to organize more information than was ever before possible.
''Prior to creating my website, any of these references were either bookmarked in my browser or torn out of magazines or kept in a large folder or were pictures taken on a street. . . . It was all very disorganized. I originally created the site as a way to keep it all together, create a database, and have a personal reference. I never promoted it; it kind of grew as a word of mouth."