Japan’s Sembikiya stores are anything but regular fruit shops. Full of fruit displayed like luxury handbags or high-end jewelry, these shops sell strawberries, watermelons and more—for up to around $27k. Established in 1834, Sembikiya is famous for its fancy fruit and the reason it’s so expensive is because of the incredible sizes and shapes. From tennis ball-sized strawberries (which sell for about $4.5k) to square watermelons, the produce seems to be touched by witchcraft. To learn more about the farmers and why these fruits are so sought-after, head to CNN.