A longtime option for those in the know, APC’s Butler program allows customers to return worn-in raw denim in exchange for 50% off of a new pair. Their discarded fawns are then sold back to subsequent customers lacking the interest or energy to break in a
new pair of rigid selvage jeans. This week APC brought the former
in-store-only program online, and APC founder Jean Touitou
commented on the news with an entertaining (if not slightly ESL) tweet at Esquire, who posted an announcement, by saying “It’s not recyclons it’s ré-swagin.”
Jean Touitou: “ré-swagin”