Baselworld 2015: Mondaine Helvetica NY Edition

Uniting a celebrated font with subway system Pantone colors for a clever new line

Best known as the brand to feature the Official Swiss Railways clock design on their watch face, Mondaine debuted a new series in 2014—the Helvetica No. 1—to much acclaim. Employing an equally clean, classic touch, punctuated by the use of the font Helvetica, it has already become a thoughtful, welcome addition to the world of Swiss watchmaking. At this year’s Baselworld, Mondaine tapped into another …

Mondaine

SBB Giant Watch

$325

Their minimalist sensibilities have earned Switzerland’s Mondaine watches many accolades and a place in the MoMA Design Store, but it’s the brand’s ability to make the minimal seem so powerful and engaging that keeps fans on their toes. With the recently released SBB Giant—in an all-black colorway, except for a striking red seconds hand—a clean, classic design feels like something more. At 42mm, it’s also …

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Notes: Baselworld and Trade Show Life

The 100th installment of the watch fair and the weeks we spend as other people

I call it my week of suits. In actuality, it’s my other life. Four years in a row now I’ve woken up in an apartment in Basel, Switzerland, dressed myself quite professionally, hopped on a tram and worked a nine to six or seven job—for one week each year. There are about 30 or 40 back-to-back meetings in that span. Time is dedicated to innovations …