Tap Into SXSW

Exclusive content and Sub Pop's showcase live streamed to parties in five cities during SXSW, courtesy of MasterCard®

Sponsored content: We’re bringing you exclusive content from Austin and bringing a little bit of the city to you courtesy of MasterCard PayPass®. You’re familiar with the Cool Hunting motto “Always More”, so it’s no surprise that one party isn’t enough. That’s why we’re throwing five parties. At the same time. This Friday night, 16 March 2012, you can join us in NYC, LA, DC, …

The Leather-bound PDT Cocktail Book

A leather-bound edition of the new barman's bible

Jim Meehan, New York’s most meticulous bartender, compiled The PDT Cocktail Book with the same precise touch, careful measurement and keen eye he applies to his inventive cocktails. Launching last month to an overwhelmingly warm welcome, the new barman’s bible of some 300 recipes was hailed as the most influential book on mixology to hit shelves in recent history. As somewhat of an homage to …

Six Chic Cocktails, Each Featuring a Different Base Alcohol

Mixed drink recipes we've collected from stylish events

New York City is never in short supply of jazzy venues with signature mixed drinks. Traversing cocktail bars and parties, one confronts a number of concoctions, some successful and others not so much. The following six drinks made their way to our lips over the last month, from filmic moments to fashion parties and even sporting events. They vary in complexity and strength, but all …