Frederique van der Wal (founder and chief creative officer of Frederique’s Choice) understands flowers—her homeland Holland even named a lily after her—so when worrying about Valentine’s Day, we knew she was the right person to send all our flower-related romance questions to. Her company, Frederique’s Choice, offers stunning and fresh one-off bouquet delivery as well as super-thoughtful subscription services, which can have flowers delivered to your loved one’s door weekly, bi-weekly or monthly. Whether you love it or loathe it, Valentine’s Day is just around the corner, so we asked van der Wal three important questions about the most romantic day of the year—and how to avoid ruining it.
Why are flowers a foolproof gift—for people any age or gender—on any occasion?
They are nature’s most beautiful creations. Flowers are timeless and having them around on a regular basis is wonderful—just coming home with flowers for your loved one at any time is one of the greatest things.
What are your tips for a successful Valentine’s Day?
Make an effort, not a last minute thing, but a thought out process.
Either an early surprise on Friday at the office, a beautiful bouquet at home with a wonderful note of appreciation, or even get a subscription. The surprise of getting flowers again and again makes such an impact.
And the DON’Ts?
Don’t arrive with a deli bouquet!
Frederique’s Choice bouquets start at $50 (our pick is the stunning “Impress Them Bouquet” which is $149 and super-lush). Subscription bouquets start at just $50 per delivery, with weekly; bi-weekly and monthly options. Use the COOLHUNTING promo code and receive a 10% discount this Valentine’s Day. Whether it’s every day or once a month, a bunch of flowers is a no-fail way to show your favorite person (or people) that you appreciate them.
Delivery is not available to all areas.
Images courtesy of Frederique’s Choice