Absolut’s Impressive Art Trifecta in Stockholm

A digital art bar, two biannual awards, and a museum cataloging it all

In Stockholm this past weekend, vodka brand Absolut affirmed its decades-long commitment to the world of art. With well-known origins tied to Andy Warhol and a professional understanding that extends to the present day Absolut Art market, there’s an authenticity to this connection. Absolut actually employs a Global Art Manager, Saskia Neuman and, as much as her role requires finding new and exciting artists to …

Three Cocktails from Hong Kong Art Week’s “Room Service”

Artist João Vasco Paiva designs a tropical Absolut Art Bar at Potato Head

Now in its fifth year, Art Basel‘s Hong Kong installment has already impacted Asian artists’ exposure globally, all while bolstering the sale of Western works in new markets. As Art Basel Hong Kong now triggers simultaneous showcases, activations and installations, the art community now respectfully refers to it all as Hong Kong Art Week. It’s one of the most alluring destinations in the worldwide arts …

Absolut Art Launches Stateside

A platform to buy editions from artists around the world, ready to hang upon delivery

Thirty years ago, Absolut vodka began a partnership with Andy Warhol. The relationship was mutually beneficial, casting the brand into the public consciousness, its bottle into the realm of iconography and offering the artist inspiration and later (with the release of a signature bottle) money for his foundation. Warhol would encourage other pop artists to work with the brand. And since, Absolut has partnered with …

Drones, Robots and an Electrified Couch: Launching Absolut Electrik

A house party where doors opened based on guests' biometric energy readings

From a cultural standpoint, Absolut vodka frequently calls to mind two associations: nightlife and a history of art partnerships. To celebrate the launch of their latest limited edition bottle design (in both electric blue and silver), Absolut Electrik, the brand unified both colorful touch-points for a one-night-only house party in Downtown LA, that also factored in some cutting-edge technology. There, drones shook cocktails, taxidermy moose …