Find all stories on Branding in this tag archive.
Originally designed by Harvey Ball in 1963, the Smiley Face has become an immediately recognizable symbol the world over. In the early ’70s two Hallmark reps copyrighted the design and later a …
From rigorous Korean beauty product standard adherence to anime-inspired branding
How one minimal wristwatch brand set itself apart from the rest
We discuss the brand's new visual identity, product portfolio and collaboration with Off-White
Celebrating 25-years of business with bright, nostalgic design and limited edition products you can't drink
A French perfumer's brand with a history as special as his divine fragrances
Nokia's banana phone, exploding stars, the world's oldest tattoos and more in our look around the web
Few logos are as familiar as Lacoste’s crocodile and, for the first time in the brand’s history, the reptile was replaced by not one but 10 other animals. To celebrate the launch …
Drawing logos from memory, redesigning the classic bra, a Gloria Steinem biopic and more
In a recent study, 150+ Americans were asked to draw 10 iconic logos from memory as a test to see just how effective branding can be. The 10 logos chosen included Apple, …