Beauty in the Realm of Augmented Reality

Earlier this year L’Oréal bought the augmented reality makeup app developer ModiFace, an industry leader in AR-assisted shopping technology. As many know, ModiFace and competitors have offered “magic mirror” type services wherein consumers instantly “try on” products, brands and styles. As Business of Fashion makes clear, these “take the mental math out of studying a look on a model in an advertisement, an influencer on …

NASA’s Make-Up Kits

Astronauts take plenty of grooming products into space—soap, lotion, deodorant, toothbrushes and more—but back in 1978, NASA believed women would also want a full make-up kit. NASA’s History Office shared an image of the kit, along with a quote from Sally Ride—the first American woman to go into space: “The engineers at NASA, in their infinite wisdom, decided that women astronauts would want make-up… You …

Four Perfumes for All Genders

Fragrance has too-long been categorized, but these brands are subverting the old ways

While many brands continue to categorize (especially in online stores) their offerings, there are some products that simply need no gendering. Perfume certainly is one of the countless products that is still often divided between men and women, though there are several brands now who make fragrances for all genders—the only deciding factor is which scent the individual likes best. From Thirdman to Agonist, Apolis …

How Old Cosmetics Can Help Wildlife

Rather than tossing used mascara wands in the recycling, send them (or encourage others to send them) to the Appalachian Wildlife Refuge—an all-volunteer organization that rehabilitates animals who have been injured or orphaned. Mascara wands can be used to “remove fly eggs and larva from the fur of animals” since they are small and their bristles are close together. Old (but clean) wands can be …