Autodromo’s Supercar-Inspired Ford GT Owners Edition Chronograph

An exclusive, personalized wristwatch from the NY-based driving-oriented lifestyle brand

After a successful consumer-facing collaboration that drew inspiration from Ford GT models of the 1950s, ’60s and ’70s, New York-based design brand Autodromo has revealed another partnership with the iconic Detroit automaker. And this time, the timepiece is as exclusive as the vehicle itself. It’s really all in the name with the Ford GT Owners Edition Chronograph—a wristwatch inspired by the current GT’s material palette …

Test Drive: 2018 Ford Mustang

A leaner, meaner and more athletic update to the iconic car

When it was first introduced in 1964, the Mustang quickly became a hero and inspired a new class of sporty coupe; the “pony car” was soon chased down the track by followers that included the Chevrolet Camaro, Dodge Challenger, and Pontiac Firebird—all of which gained notoriety for their low prices and high performance. Now in its sixth generation, the 2018 Ford Mustang, this iconic sportscar …

Exploring FordHub at Westfield World Trade Center

We speak with Elena Ford and Michele Silvestri on the automaker's experiential destination

NYC’s Oculus, known officially as Westfield World Trade Center, might seem like an unlikely place for Ford‘s experiential retail space, but defying expectation is exactly what the auto brand is going for as they transition to being a mobility company and not just a car manufacturer. Elena Ford, Ford’s Vice President of Global Dealer and Consumer Experience, along with Michele Silvestri, the EVP and Global …

Interview: Debbie Mielewski, Senior Technical Leader of Ford’s Materials Sustainability Lab

Recycled money, agave, and ketchup are turned into car parts for the future

When walking through Ford Motor Company‘s Materials Sustainability Lab in Dearborn, Michigan, one can’t help but feel like they’re in a fictional laboratory from a Roald Dahl book. Here, however, the innovation is real and the impact is tangible. Led by Senior Technical Leader Debbie Mielewski, this facility aims to produce car parts from the unimaginable. It’s more than a demonstration of Ford’s commitment to …

Test Drive: 2016 Ford Focus RS

This performance-oriented people’s car achieves a hyperfocal plane

Designing a car is a study in trade-offs. Manufacturers have to balance performance with economy, comfort with technology, cost with quality. Driver input versus computer control. All of these endless compromises are constantly being checked against strategies, budgets and timelines. And even when a company gets all the balances right, the resulting car can fall flat. The blueprint, as they say, isn’t the product. Which …