Outpost Upends the Trade Show Format

Swapping fluorescent lights and convention center fatigue for the great outdoors

Twice a year the outdoor industry descends on Salt Lake City for Outdoor Retailer, a massive four-day event at the Salt Palace Convention Center featuring next season’s products. From athletes and buyers to media, the cavernous hall is packed with the kind of people who cringe at the thought of a sunny day spent indoors. While many brands and attendees make the most of it, …