Beta Unit

A Southern California streetwear label's multifunctional clothes for modern mystics

Southern California’s Beta Unit introduces streetwear to an apocalyptic aesthetic that’s usually reserved for the runway. In the upcoming fall collection, knits with mystical-looking geometric patterns bring crop formations to mind and functional details fit for nomads, like a hood that converts into a scarf, feature prominently. “Like many of our other projects, we were driven by simply wanting to see an idea we had …

FluffyCo Apparel and Home Decor

Inspired by the San Francisco lifestyle, FluffyCo is an apparel and home decor line featuring original designs printed on high-quality, California-made clothing with environmentally friendly water-based inks. In addition to t-shirts, hoodies and skirts, FluffyCo also features a line of accessories made from Naugahyde and lined with felt, including wallets, iPod cases, eyeglass cases, bag tags and passport covers. Their new home decor line features …

Beautiful Decay Hoodies

Beautiful Decay have the t-shirt game down pat, but as temperatures drop here in the Northern hemisphere, we need something for the cold winter season. Luckily, our friends just released their first line of artist-designed hoodies, their first foray into outerwear. The cut-and-sew pieces feature the same high quality craftsmanship and super soft fabric we've come to expect, customized stitching and a steel BD zipper …

Hoodfix

Since this spring, San Francisco-based fashion designer Zoe W. Brent has been giving used “hoodies†a new lease on life with her line called Hoodfix. “I guess I started getting into hoodies particularly when I started living in SF where there's no season where you don't want to be wearing one, since it's foggy so much of the time,†Brent tells Cool Hunting. Featured in …

The Hoody Gallery

Now that the hoody's been elevated to avant-couture, it follows that there's an exhibition devoted to the ubiquitous item of clothing. Featuring works by local Bay Area designers, such as Nicacelly (pictured), Uhu Clothing and Like Minded People, The Hoody Gallery is a group show of limited-edition hoodies that have been silkscreened, re-invented and otherwise tricked-out. The one-night event also features a line-up of DJs …