Husqvarna’s Striking Vision for Motorcycling’s Future: the Vitpilen 701

One of the most eye-catching bikes on the market is just as enjoyable to ride

by Andrew Maness Of the many traits that make the Husqvarna Vitpilen 701 desirable, the fact that its the result of a well-executed singular vision is the most impressive. Since unveiling the Vitpilen 401 concept at the EICMA show in November 2014, Husqvarna’s focus on contemporary, minimalist design language for their return to the street-bike market has brought them a considerable and deserved amount of …

Interview: Maxime Thouvenin, Husqvarna Motorcycles

We speak with creative lead for the brand's new bikes

The oldest running motorcycle brand (established three months before Harley Davidson) Husqvarna started as a rifle-maker in 1689. Their logo—which often gets mistaken for a crown—is a gun sight at the end of a barrel. Declining in sales pushed them to produce motorcycles in 1903. It was the release of the brand’s 1955 Silverpilen (Silver Arrow) that epitomized their Swedish form and function style. The …