Polaroid SX-70 Land Camera

A brilliant '72 video from the Eames Office begs you to slow down and learn about an iconic instant camera

A precursor to today’s digital era, Polaroid’s iconic 1972 SX-70 Land Camera is notable not only for its achievements as the first folding and first SLR instant camera but also for its perfection in form, function, and beauty. The revolutionary camera ignited and defined the instant era, allowing a photographer to focus solely on capturing the moment at hand. One of our favorite sources of …