Toyota Motor Corporation’s introduction of the Lexus brand in 1989 shook the automotive landscape, marking the first time a mass-market Japanese manufacturer attempted to move into the high-end luxury segment outside of its national borders. Now 30+ years later, Lexus has debuted what might be its most important vehicle since the original LS 400, which commanded international attention: the all electric RZ 450e. Far more …
With another year of technological and automotive innovation behind us, we’ve grown closer to recyclable cars, far-reaching exploration of the cosmos and even an invisibility cloak. Along with time behind the wheels of game-changing vehicles and moments testing future-forward devices, 2022 saw technologies emerge to make the world safer and more empathetic. The following highlights only scratch the surface of what happened around the world …
To celebrate the release of Black Panther: Wakanda Forever, Lexus partnered with adidas, Calty Design Research and 3D-printing company Carbon on the Lexus RX 500h “Vibe-Branium,” a custom RX F Sport designed by women students from adidas’ School of Experiential Education in Design (SEED). Over the course of four to five weeks, the students—who have never designed a vehicle before—collaboratively created a bold and nuanced Black …
