Mercedes-Benz EQ Partners with Summit LA18

A partnership built on the common goal to foster a community

At the annual Summit conference in downtown Los Angeles, 3,000 innovators and entrepreneurs gathered this weekend for three days of talks, discussions, wellness activities and entertainment. The partnership between Mercedes-Benz EQ and Summit, facilitated by the COOL HUNTING team—including the launch of a fellowship program, an art installation, a visit to a biodynamic ranch and a dinner with members of the Summit community—focused on different …

Smart’s Forease Concept Car

Design Director Kai Sieber shares the emotion in smart's new design language

Smart, the brand known primarily for its functionality and rationality, is embracing its personality through design. The Forease concept car—just-announced at the Paris Motor Show—is decreasing the distance between the vehicle and the world around it. For starters, the Forease operates on an entirely electric powertrain. Its abbreviated windshield and roofless cabin invite the environment in, and the yellow is a nod to the original smart …

World Premiere of the All-Electric Mercedes-Benz EQC

How the brand is going electric on its own terms

Today Mercedes-Benz unveiled the production version of its all-electric EQC, a midsize SUV, in an auditorium in the woods in Stockholm. Arriving at dealers in 2019, it’s the first of ten all-electric vehicles that will come to market by 2022. Dieter Zetsche, the Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars made the company’s intentions very clear—they’ll be investing nearly …