Small Steps, yet Big Leaps

Driven by clarity and the need to inspire, our site redesign is live

One year in the making—and almost four years after our last refresh—we’ve just unveiled a brand new design for the site. As we’ve affirmed and honed our mission statement, you’ll continue to find much of what you’ve long loved about COOL HUNTING here. We aim, of course, to inspire, to quench curiosity, to filter through the ever-changing world of design and uncover that which speaks to the future. And yet, you’ll find that our visual emphasis has changed. Our previous six redesigns pushed boundaries and targeted unknown-to-the internet innovation. This time, clarity drives the site so that viewers can easily discover what we’ve spent time sharing.

Audi Debuts The Next Generation A7

The sexy new Gran Turismo turns on a line

“Projects like this, as a designer, are a dream. Everyone wants to draw sporty cars,” says Sebastiano Russo, an Audi designer whose sketches helped land him a spot on one of Audi’s most exciting cars, the new Audi A7 fastback. Audi invited us to their global headquarters in Ingolstodt, Germany, outside of Munich, to see the debut of the next generation car in their just-opened …

PAX 2 Vaporizer Improves on the Original

Smaller, lighter and faster—our favorite vaporizer has been redesigned

Over two years ago we reviewed and adored the PAX Vaporizer. Today PAX Labs has released its successor, the PAX 2—an improvement on the original in every way. The general Kazoo-like design remains the same, but the device is now smaller, lighter and easier to use. We had a chance to test it and are thoroughly impressed with the improvements. Like the original, the power …

Informing the Future

Welcome to the redesigned Cool Hunting

Since starting Cool Hunting in February 2003, I have derived as much joy from designing the container as creating the contents. With each of our five previous redesigns, we have strived to push innovations in web design while simultaneously elevating the articles and videos we produce. With our previous iteration in 2010 we pioneered infinite scrolling and a sticky nav—both now industry standards. Today I’m …

Aperture: Hello Photography

The medium's most authoritative publication launches an outstanding new take on the subject in both words and pictures

If the world is drowning in imagery, consider the newly designed Aperture Magazine your most dependable life preserver. As the esteemed print publication heads into its 61st year, they have paused to acknowledge the increasing surplus of imagery inundating our lives and ask, “What should a photography magazine be?” when the medium itself is highly in flux. To help readers wade through this visual flood, …