Absolut Elyx

Sweden's new premier export embodies the legendary vodka brand's extensive heritage and progressive attitude

Over the past decade, Absolut became more synonymous with college parties and dance club bottle service than with its artistically-inclined, sustainably-minded Swedish roots. This shift in reputation is undoubtedly a repercussion of its ubiquitous worldwide popularity, which reached a fever pitch when Absolut became the discerning bartender’s vodkaif not spiritof choice in the late ’80s and remained so throughout the ’90s, shortly after it was …

Cool Hunting Video Presents: Absolut Art Collection

We visit Stockholm for the homecoming of Absolut's immense art collection and meet a few of the artists

by David Shrigley, Douglas Gordon, Sylvie Fleury and Hung Tung Lu in Stockholm, Sweden, this video takes a look at Absolut Vodka’s longstanding history of creative collaboration. As guests of Absolut invited to commemorate the 30th anniversary of their substantial (upwards of 800 pieces) art collection, we also visit an installation of artists’ work for the brand and a celebration.