We first met surfer and Acuarela Swimwear founder Linzy Smith on a choppy day on the Pacific side of the Baja coast. After an eventful session, she sat down on her towel and got to work sewing swimsuits while surrounded by other female surfers. This is, evidently, a typical day for the designer. Smith started Acuarela for the same reason so many companies are founded: …
While a large portion of manufacturing for products sold in America is still done overseas, consumers are finding more and more products proudly bearing the “Made in the USA” label. Performance athletic apparel is one category where American manufacturing continues to lag, but Seattle-based Yesler is determined to change that. The brand launches today on Kickstarter with two product offerings—versatile athletic shorts for men and …
For all the emphasis placed on fitness these days, between newfangled workouts and wearable tech to help count the daily burn, the appropriate apparel hasn’t become any more advanced. There’s an obvious dearth of innovative, design-conscious activewear: women are still stuck with plain basics, like black leggings and loose fitting tees in a limited set of neon colorsthough some brands “dare” to experiment with blue …
