The Official Be Stupid Philosophy

Diesel's video explaining why stupidity is so truly smart

You may have noticed the Diesel ads recently running on CH (not to mention plastered all over NYC), and while we’ve heard no shortage of criticism from the haters out there, we think the “Be Stupid” campaign actually pretty brilliantly nails a particular cultural moment that’s very “now.” Based on the notion that without stupid thoughts creativity wouldn’t really evolve, Diesel shows that taking a …

How Many Billboards? Art In Stead

Artwork replaces ads on billboards in Los Angeles

All images by Gerard Smulevich On the heels of Via, the latest project to hit Los Angeles’ public spaces is How Many Billboards?, an earnest strategy by MAK Center for Art and Architecture at the Schindler House bringing art into the everyday discourse. Until the end of March 2010, L.A. will see 21 artworks on billboards spread across areas in and around Hollywood, West Hollywood, …

Sony Recycle Project Jeans

Sony recycles old advertising banners into handmade, one-of-a-kind jeans

To communicate their “farm fresh” approach Sony recently recycled cast-off advertising banners into a collection of jeans. Called the “Recycle Project Jeans,” the concept used ads which were displayed on the side of their building, in turn hanging and selling the upcycled product on that same wall. Sony, recognizing that (much like wine or sushi) some things are just better at their point of origin, …