Ikea: Come Into The Closet

Inviting everyone to "come into the closet," Ikea's playful ad campaign uses an interactive flash-based dance scene, controlled by sound, to highlight their creativity when it comes to closet organizing systems. The clever promotion revolves around various characters who dance robotically to music in four different rooms, each pulling accessories from the different storage solutions. A five song selection dictates the characters' dance moves, but …

Paul Sika Photography

Cote d'Ivoire-based photographer Paul Sika created the environments in his wonderfully colorful and vibrant African series using actors and carefully staged sets to convey a powerful sense of social narrative and open the doors of imagination. The fashion and advertising photographer lets his ideas flow organically, but in the end his photographs are not left to chance. By creating a script and drawing sketches, Silka …

New York Street Advertising Takeover

by Ariston Anderson Finding it difficult to locate a strip of space free from any advertising, Jordan Seiler of Public Ad Campaign did some research and found many of the billboards around New York City are illegal. To propose an alternate use of these city spaces, Seiler organized the New York Street Advertising Takeover, a network of citizens set out to transform the spaces into …