Pepsi Max Dying Calorie Campaign

Creating quite the advertising controversy, Düsseldorf-based agency BBDO has accomplished their goal of "creating the world's most compelling content" with their recent campaign for Pepsi Max, Pepsi's new one-calorie soda. Working off the idea that one is the loneliest number, BBDO created a series of cartoon drawings showing the lone calorie taking its life. (Click on the image for an enlarged version). While the campaign …

The Economist Branded Pizza Boxes

As part of their "Get a World View" campaign, The Economist distributed branded pizza boxes through 20 pizzerias in the Greater Philadelphia area. Each box displays one of a handful of pie charts that show a statistic related to world food distribution, with an emphasis on those used in pizza production. They list things like global wheat consumption, world cheese imports and arable crop land. …

Helmut Lang: Alles Gleich Schwer

With support from the “In An Absolut World Campaign,” Helmut Lang‘s second solo exhibition of artistic works explores the world of technology and art by creating an interactive online gallery of “Alles Gleich Schwer,” first exhibited in late August in Hannover. The series of installations and objects attempts to address the intersection of the public and private experience. a concept that will be creatively interpreted …