For two and a half years Moët Hennessy has been secretly developing their first-ever tequila. An organization that counts some of the world’s most prestigious alcohol brands in its roster—Ruinart, Glenmorangie, Belvedere and more—could have easily purchased an existing brand that sprung up in the last decade’s infatuation with the agave spirit. Rather than acquire, however, they partnered with Mexico’s Gallardo family and began developing …
You may ask yourself, can a product call itself mezcal if it doesn’t contain that signature smokiness? To a certain degree, a question like this harkens back to some people’s perception of scotch—where only the peated, smokey iterations are familiar to sense memory. In fact, however, smokeless mezcal is a thing—and no, it does not taste like tequila. Instead, it boasts a pure agave profile, …
There’s nothing new about raicilla as a product category. The agave spirit has long maintained a cult following in Mexico, for locals and visitors alike. Of late, it’s also been coveted by bartenders with an eye for hard-to-get spirits. The only issue has been consistency. Last year, one raicilla entered the United States by way of legal distribution after years of trickling in through a …
