Link About It: This Week’s Picks

Modernizing Yiddish, designing the world's best logos, Napping with NASA and more in our look at the web

1. The World’s Best Logo While there are many brands whose logos are burned into our minds—for better or worse—none of them were easy to create: “crafting such a deceptively simple symbol is a massive undertaking, so it’s no surprise that the majority of the world’s logos are so disposable,” journalist John Brownlee shares. With that in mind, Fast Co has explored (along with various …

Symposium Stockholm 2016: Eugenia Kuyda

The founder of Luka, an artificial intelligence company, explains creating a chatbot to honor her best friend

When Eugenia Kuyda’s best friend Roman passed away last year, it was the first time the CEO of Luka lost someone so close—and she was unaccustomed to experiencing such grief. Luka, which Kuyda founded, is an artificial intelligence company that builds conversational bots, chatbots, and was the first company to publicly launch an English-speaking chatbot based on an artificial neural network. Roman was a start-up …