Needing/Getting

Beef jerky underwear, gun-controlled lamps, Frank Lloyd Wright's doghouse and more in our look at the web this week

By far the best car commercial to come out of the Super Bowl, Chevy set indie rock band OK Go and the new Sonic loose on a rally course ringed with musical instruments. The ensuing song is created from recording the car’s contact with barrels, guitars, hanging glass and pianos to name a few.

The Sole

Beef jerky underwear, gun-controlled lamps, Frank Lloyd Wright's doghouse and more in our look at the web this week

In a great showing of ingenuity and consideration, recently Nike unveiled the Sole, a shoe designed specifically for prosthetic legs. Working with Ă–ssur, the leading brand for prosthetic running blades, Nike developed an attachable tread that will allow triathletes like Sarah Reinertsen to compete at a higher level.

Superbowl 2012 Adverts

Beef jerky underwear, gun-controlled lamps, Frank Lloyd Wright's doghouse and more in our look at the web this week

Every year millions of people tune in to the Superbowl to watch two of America’s greatest football teams battle it out on the field. But the biggest competition is likely the vote for best commercial, and at around $3.5 million for 30 seconds of airtime the creative stakes are high. Check out 9 of the most entertaining spots from this year’s game in a round-up …