Levi’s Vintage Clothing Recreates a 1975 Soapbox Derby

Organized by SFMOMA, the original event raised funds for the museum

Levi’s Vintage Clothing, a subset of the larger apparel manufacturer, relies on past styles, textiles, and trends as their source material. Each season, or for each special release, the design team surveys the brand’s rich history for storylines or moments pertinent to today. For their Spring/Summer 2020 campaign, they recreated a 1975 Soapbox Derby held by SFMOMA (to celebrate their transition from the San Francisco …

The Mental Magic of Paramedical Tattoos

Tattoos, though cosmetic in nature, have a diverse and longstanding history of significant purpose. For Eternal Ink Tattoo Studio owner Eric Catalano, an unexpected request led to a moment of discovery: while tattooing fingernails on a man that lost the tips of two fingers in a construction accident, he realized the restorative power of a new medium dubbed paramedical tattooing. Since, he’s tattooed discolored or …

Interview: FUTURA’s Decades of Kinetic Art + Meaningful Collaborations

From the "BREAK" train in the '80s to today's BMW M2, the artist's work continues to move people

In 1980, a subway car sped through the Bronx completely covered in the work of Futura (the pseudonym of graffiti writer Lenny McGurr, formerly Futura 2000). It was another breakthrough for the artist—and the art form, as it was an exploration of unmatched proportions, all the while void of a traditional tag. Futura eschewed the medium’s font-forward styles for abstraction and, in doing so, helped …