Apple’s [AR]T Walk Showcases the Potential of a New Medium

Featuring work from eight artists, the augmented reality project places pieces in their stores and beyond

Augmented reality (AR), the less enveloping sibling of virtual reality, infuses the real world with imaginative additions. Often viewed through wearable lenses or through the screen of a smartphone, AR pits fantastical scenes alongside actual passersby and preexisting structures. This technological art form has become the medium of choice for Apple‘s newest experiential initiative, [AR]T Walk (curated by the New Museum‘s Lisa Phillips and Massimiliano …

Link About It: This Week’s Picks

Packaging made from soap, a seesaw at the border, the women who invented popular music and more

Bright Pink Seesaw Unites People at US-Mexico Border A set of neon pink seesaws along the US-Mexico border (in Sunland Park and Ciudad Juárez, respectively) have been installed by Ronald Rael and Virginia San Fratello—who work together as Rael San Fratello. The installation—called “Teetertotter Wall”—is playful and powerfully defiant. Rael calls it the “literal fulcrum for the US-Mexico relations” where it’s blindingly clear that “the …

Moment Factory + Cipriani Present “SuperReal” Interactive Visual Art Exhibition

Projection mapping turns a landmark building into a 45-minute sensorial experience

Gala attendees aside, very few enter Cipriani‘s landmark Italian neo-Renaissance hall, 25 Broadway. Opened as the ticketing office for the transatlantic Cunard Steamship Line, back in 1921, the extraordinary venue’s magic remains—underscored by the Cipriani family’s commitment to cuisine and hospitality. For the month of August, however, the doors to the building open to all (who buy tickets), and guests will find more than 65-foot …