Cool Hunting Video: Carlo Giordanetti of Swatch

We talk to the Creative Director about working with artists and balancing an extroverted aesthetic with classic Swiss precision

On a quiet afternoon at the Whitney Museum of American Art, we had the opportunity to meet with Swatch Creative Director, Carlo Giordanetti. While exploring the Robert Indiana exhibition, Giordanetti shared his process of collaborating with contemporary artists, and finding inspiration in the art world today. With Giordanetti at the helm, this visually extroverted Swiss watch company spurs creativity by finding a balance between a …

Illustrated Framed Prints

Having grown up in the rugged landscape of Michigan’s Upper Peninsula, the strapping men behind Roo Kee Roo were charged with chopping wood, shoveling snow and getting the fire started after a long day of wholesome labor. Luckily, these outdoorsy gents are artists as well, and have produced a covetable collection of screen prints representing the physical objects that enable a job done well. Bring …

Time

Exploring the mind-bending question, “What does contemporary actually mean?” The MIT Press book, “Time,” explores how we measure minutes. If clock time is but a construct of capitalist structure, how else can we examine this abstract concept? Essays from thinkers like Walter Benjamin and Bruno Latour do so through the lens of recent art, which eschews this chronological experience for a new perspective. A heady …