Cool Hunting Rough Cut: Professional Bull Riders

Our latest video takes a look at the lesser known athletes in bull riding

It’s not every day that the rodeo comes to New York City, and we were recently invited to get a peak behind the curtain at the Professional Bull Riders (PBR) event at Madison Square Garden. We talked with Jacke Carnefix, Senior Manager of Public Relations for the PBR, and got some insight into the life and times of the lesser-known participants—the bulls. While most attention …