Cool Hunting Video: Mercedes-Benz F015 Concept

User Experience Designer, Vera Schmidt takes us face to face with the autonomous future of luxury mobility

On a sunny day in Alameda, California, we waited patiently at the end of an abandoned naval airstrip for the silver torpedo-like Mercedes-Benz F015 Concept car to drive itself down and pick us up. Mercedes created this concept not as evidence of autonomous driving technology, but to showcase the future of an autonomous luxury experience. Designed with passenger interaction and entertainment in mind, the car …

Volvo’s Vision 2020: The Road to Safety

In five years, the Swedish automaker aims to have no deaths in its new cars: here's how they're getting there

Automakers face countless challenges when setting the goals they want their cars to achieve. Balancing interests between emissions, power, luxury, style and safety all weigh heavy in the minds of decision-makers. While some brands have a reputation for redlining speed or tight handling, no one comes close to Volvo‘s reputation for safety. For decades the Gothenburg-based automaker‘s cars have been synonymous with road-tested safety and …

A World First in Safety: AstaZero

Sweden's testing grounds tucked away in a remote forest usher road safety into the next generation

Sweden is home to a rich design history where the principle that form follows function is felt in everything from fashion to public transportation. A key focus of the Swedish auto industry—spearheaded by Volvo—and indeed the country as a whole, is safety. In 1997 the government embarked on Vision Zero Initiative, with the goal being a highway system free of deaths and serious injuries. Volvo …