Luxe Summer Basics from Goodlife Clothing

Fabric-forward terry and cotton apparel that's as soft as it looks

Clothes aren’t everything, but the right clothes at the right time can make all the difference—especially when it comes to kicking back in the summertime. NYC-based apparel-maker Goodlife comes correct just in time for the warmer months with a line of T-shirts, henleys, sweats and swimwear. Channeling past and present design cues, the collection balances timelessness with contemporary styling. “The idea of the brand is …

ÉCOLE Schools Men on Style

The new e-retailer makes fashion easy with mix-and-match essentials and foolproof classics

While style comes naturally to some, very few would turn down the help of a professional stylist—even if just to lock down a cohesive everyday look. Menswear e-retailer ÉCOLE wants to make that stylist experience accessible to all by creating an immersive, yet easily-navigable shopping experience that helps men create a tailored wardrobe full of dependable basics and essential classics—all without having to step outside. …

New Basics Premium Sweats

Fighting fast fashion with ethically made T-shirts and sweats

When it comes to basics, it’s too easy to simply visit a local chain and buy them on the cheap; after all, basics are made for convenience, and daily wear means frequent replacement. However, these inexpensive items often have a high price socially and environmentally, including poor labor conditions and toxic production methods. Up-and-coming LA design studio New Basics wants to change the way we …