The Guggenheim Museum Bilbao’s Sustainable Banners

Shifting toward a more sustainable world requires radical change: structural reconfiguration of supply chains, pivoting from harsh chemicals and single-use plastics and beyond. The Guggenheim Museum Bilbao’s newest banner ad campaign for their upcoming exhibition, Olafur Eliasson: In Real Life, proves that these changes can also be remarkably subtle. All 250 of the banners act as air-purifiers capable of catching and cleaning volatile components. The …

Kickstarter + For Freedoms’ 50 Billboards in 50 States

Public art through the largest creative collaboration in US history

Known as “The 50 States Initiative,” an epic artistic undertaking has started its funding process now on Kickstarter. The brainchild of For Freedoms, an artist-led non-profit organization founded by Hank Willis Thomas and Eric Gottesman, the initiative plans to unveil 52 different billboards, one in every US state, as well as Washington DC and Puerto Rico. It isn’t a partisan activation in any way. Rather, …

Mariana Fernandes for Dear DTLA at Ace, Los Angeles

The hotel partners with WeTransfer to display artwork high above the street and on computers screens

When LA-based artist Brian Roettinger was tasked to create a billboard design at Ace Hotel in downtown Los Angeles, the result sent a bold message. His “NEVER ODD NOR EVEN” design, with a white angled font on a bright red background, hung powerful and high over the street, off of one side of the hotel for the entire month of July. This collaboration between file-sharing …