Link About It: This Week’s Picks

Fast food furniture, tech anxiety, tracking product placement and more in our web wrap-up

1. AuthaGraph World Map Corrects Perceptions No map is perfect but those behind AuthaGraph have offered an alternative that addresses size perception. By laying the spherical world out on 96 triangles, which are then transferred to a triangular pyramid, they have been able to depict continents (and countries) in more accurate sizes with regard to one another. When unfolded, this pyramid can either lay flat …

WORLDZ Summit 2017

Forward-thinking with some of the world's most successful brands and the people who run them

Gathering some of the brightest and most creative brains and brands in one place, WORLDZ is more than an event—it’s also a community. With speakers ranging from Shiza Shahid (CEO of The Malala Fund) to Marc Mathieu (CMO of Samsung) to Brad Jenkins (managing director at Funny or Die) and Raja Rajamannar (Chief Marketing and Communications Officer at MasterCard), topics include leadership, strategy and the …

How Empowerment Became a Purchasable Product

Originally used by social workers to encourage marginalized communities to rise up from poverty and oppression, the term “empowerment” has taken on completely different definitions in recent years. It’s been transformed into a mass-marketing tactic—especially when pertaining to women—flaunted by corporations (like the #StrengthHasNoGender campaign from Brawny paper towels, a company owned by Koch Brothers who have spent millions funding anti-abortion programs) with the sole …