Inside Cadillac’s Escala Concept Car

How the vehicle's interior design is influencing the future of the brand

When it debuted at the 2016 Pebble Beach Concours d’Élegance, Cadillac’s Escala concept marked their third and final statement in a five-year trilogy of concept cars celebrating expressions of the journey (the Ciel), the drive (the El Miraj) and the arrival (the Escala). Prior to its unveiling, we spent several months charting the Escala’s development at the GM design studio in Detroit. Our first feature …

Cadillac Introduces BOOK, a luxury car subscription service

Drive any Cadi you want with the convenience of ownership without the hassle of ownership

By Josh Rubin and Evan Orensten For three months this past Fall we had the opportunity to participate in a pilot program exploring a new business concept and consumer experience for luxury car sharing. Today, BOOK by Cadillac goes live in the NYC metro area with a $1500 monthly service that removes the hassle from car ownership, with added benefits like being able to swap …