Charged: Solaire Generation

The New York firm transforms parking structures into solar power plants

Depending on where you live, parking lots can either feel like a terrific waste of space or woefully inadequate for city needs. Still, they are everywhere, not to mention a critical component of urban planning. Since 2008, Solaire Generation has been busy reimagining parking structures in an innovative, powerful way. The firm, founded by architect Laurence Mackler, has developed a series of renewable energy products …

Test Drive: 2014 Cadillac ELR

A hybrid that marries luxury, efficiency and freedom with a healthy dose of design

“I don’t want people to buy our cars simply because they’re made in America. I want them to buy them because they’re the best.” -Bob Boniface, Director of Exterior Design Based on the 2009 Converj concept car, Cadillac’s new electric ELR is finally hitting showrooms, with deliveries starting in January 2014. The car is rooted from GM’s successful Extended Range Electric Vehicle (EREV) platform, which …

Cadillac ATS vs the World

Behind the scenes of Cadillac's Olympic campaign

Debuting during the 2012 Olympics, the “Cadillac ATS vs. the World” campaign was one of the standout ad spots of the international broadcast. The ATS is Cadillac’s entry-level luxury sedan, meant to compete in a market dominated by European manufacturers like Audi and BMW. The messaging of the campaign is summed up in the title, and quite literally pits the four door sedan against four …