Cadillac ATS vs the World

Behind the scenes of Cadillac's Olympic campaign

Debuting during the 2012 Olympics, the “Cadillac ATS vs. the World” campaign was one of the standout ad spots of the international broadcast. The ATS is Cadillac’s entry-level luxury sedan, meant to compete in a market dominated by European manufacturers like Audi and BMW. The messaging of the campaign is summed up in the title, and quite literally pits the four door sedan against four …

Cadillac CUE

The luxury auto maker sets a new standard for in-car technology

We took CUE, (which stands for Cadillac User Experience) for a spin today and were impressed by the in-car tech system’s ease of use and innovations. In short, it works just like your smartphone or tablet. This is underwhelming until you realize that you can now interact with your car much the same way that you already do with your other devices, and it’s about …

Creating the Cadillac Ciel’s Wood Interior

Our exclusive look at how a 300 year old tree became a key element in Cadillac's ultra-luxurious concept car

The Ciel is Cadillac’s latest attempt to reinvigorate the company’s heritage of American luxury—reflected both in its attention to detail and its desire to explore the journey of traveling by automobile. One of the concept car’s most striking elements is the solid olive wood used inside the passenger cabin. When talking to the car’s design team we learned about the extensive process they went through …