Cadillac Introduces BOOK, a luxury car subscription service

Drive any Cadi you want with the convenience of ownership without the hassle of ownership

By Josh Rubin and Evan Orensten For three months this past Fall we had the opportunity to participate in a pilot program exploring a new business concept and consumer experience for luxury car sharing. Today, BOOK by Cadillac goes live in the NYC metro area with a $1500 monthly service that removes the hassle from car ownership, with added benefits like being able to swap …

Cadillac’s Escala Concept Car

Our exclusive look behind the scenes of a vehicle brought to life

Cadillac has been on a five year journey expressing three driving experiences and demonstrating the brand’s evolution while also tracking back to its luxury roots. We’ve been fortunate to see the debut of each car in the fitting surroundings of the Pebble Beach Concours d’Elegance, America’s most prestigious event celebrating automotive history, design and performance (and its many adjacent events). This year we’ve had the …

Cadillac House, NYC

Gensler's creative director talks to us about designing the new versatile community space in SoHo

Cadillac House is one of the brand’s most public-facing initiatives and a signal that they’re serious about being part of its new home in NYC. We got an exclusive look at the experiential space with John Bricker, a Partner and the Creative Director at Gensler, who has worked with Cadillac for the last several years to rethink (and bring to life) their dealerships and new …