Tweets for Sweets

Tweets win gumballs in a Rube Goldberg-inspired marketing campaign

South Africa seems keen on treat-based tweeting these days. On the heels of Bos’ “Tweet for Tea” social media-driven vending machine at Design Indaba, Cape Town welcomes another guerilla marketing installation integrating the mechanical with the digital to make you smile. Conceptualized by design duo Thingking (who created the Bos machine as well) and advertising agency DraftFCB, the Wonka-like pop-up machine occupies an unused storefront …

Al Dente

Founder Patrizio Miceli on the recipe to his Parisian agency's success

If “al dente” is synonymous with perfectly cooked Italian pasta, then Patrizio Miceli has chosen the right name for the communications agency he launched in 2004. Al dente has built some of the most creatively compelling advertising campaigns of recent, for luxury brands like Dior, Juliette Has a Gun, Thierry Mugler, Costume National and Hudson Jeans. Part hedonist, part refined connoisseur, Miceli is known as …