By Josh Rubin and Evan Orensten For three months this past Fall we had the opportunity to participate in a pilot program exploring a new business concept and consumer experience for luxury car sharing. Today, BOOK by Cadillac goes live in the NYC metro area with a $1500 monthly service that removes the hassle from car ownership, with added benefits like being able to swap …
Cadillac Introduces BOOK, a luxury car subscription service
