Interview: Cadillac’s Uwe Ellinghaus

The brand's CMO tells us how the car-maker is becoming a global luxury brand

We spend a lot of time with automobile manufacturers because it’s an industry going through enormous changes—technology, globalization of product and marketing, and innovation in just about every department. While we tend to focus most of our reporting on the products and the people who design them, not long ago, we had the opportunity to visit with Cadillac’s CMO Uwe Ellinghaus twice. The first time, …

Audi’s Snarky WiFi Networks at the New York Auto Show

Good WiFi is often hard to come by at auto shows, so for this year’s New York event, Audi found a sneaky way to provide everyone with a strong signal while simultaneously marketing the latest A4. The company set up a bunch of free WiFi networks and named each of them with a reason the new A4 outshines the BMW 328i. Show-goers looking to connect …

Test Drive: The 2017 Range Rover Evoque Convertible

Land Rover’s latest launch is an unexpected delight

The all-new Range Rover Evoque Convertible is a fantastically silly car that might appeal to few, but for the outliers among us it’s a delight. While a convertible SUV is somewhat foreign to the Western world, it’s merely a luxurious reinterpretation of something between the classic African open-air safari vehicle and a Jeep Wrangler. And after spending a couple days in one, it’s actually more …