Cool Hunting Video: Mercedes-AMG Engines

Mercedes-AMG racing heritage at its best, rooted in handcrafted engine construction

Mercedes-AMG invited Cool Hunting to Affalterbach, Germany, to see firsthand how their AMG engines are assembled. Expecting a loud warehouse full of bustling technicians, we were surprised by the incredibly tidy space filled with meticulous mechanics building monster engines in an almost intimate environment. We gained a clear vision of Mercedes-AMG’s motto, “one man, one engine” as we watched individual mechanics single-handedly take a motor …

Maserati Centennial Gathering

The innovative Italian automaker celebrates 100 years with an awe-inspiring showcase of its historic legacy

Often times, the stories behind companies are something worth knowing, in particular when they talk about passion, intuition, genius, downfalls, and comebacks—and especially when each step is is punctuated with victories. Maserati was born in 1914, exactly 100 years ago. The mythical Italian brand is celebrating this important anniversary with a series of global events, which culminated in Torino, a city where Maserati is building …

Driving the Design of the 2016 Audi TT

Rethinking an icon has both challenges and opportunities

by James Willard When the first generation Audi TT was unveiled in 1995, it was a sensation for the car-maker, its customers and the industry as a whole. Not only did the design of the car step away from the rest of the Audi line—reshaping the global perception of the brand–it changed the rules of automotive design. “This was by far the hardest job I’ve …