Cadillac ATS vs the World

Behind the scenes of Cadillac's Olympic campaign

Debuting during the 2012 Olympics, the “Cadillac ATS vs. the World” campaign was one of the standout ad spots of the international broadcast. The ATS is Cadillac’s entry-level luxury sedan, meant to compete in a market dominated by European manufacturers like Audi and BMW. The messaging of the campaign is summed up in the title, and quite literally pits the four door sedan against four …

Chromjuwelen Motor Öl

Designer motor oil for classic cars

Created specifically to cater to classic cars that experience long periods of down time between runs, Chromjewelen Motor Öl is the byproduct of a collaboration between the motor culture magazine of the same name and German auto additive specialists Mathé. Made and driven by the informed minds behind Chromjewelen, the specialty motor oil has been tailored specifically for performance engines to provide wear and corrosion …

CH Zambia: Barker Performance Products

Off-road electric Land Rovers, stadium seating and grill-mounted bars from our Zambian transport specialists

For our first Cool Hunting Edition travel experience we brought 24 friends and readers on safari in Zambia. Over the course of eight days CH Zambia guests experienced the wonders and wildlife of Africa with a few surprises from our brand partners. More stories and videos here. Started in 1997 by father and son team Cliff and Sean Barker, Barker Performance Products is a leading …