Debuting during the 2012 Olympics, the “Cadillac ATS vs. the World” campaign was one of the standout ad spots of the international broadcast. The ATS is Cadillac’s entry-level luxury sedan, meant to compete in a market dominated by European manufacturers like Audi and BMW. The messaging of the campaign is summed up in the title, and quite literally pits the four door sedan against four …
Cadillac ATS vs the World
