It’s tough to stand out in the automotive marketplace these days. Just ask Lexus Design Department General Manager Koichi Suga, who says, “At first, nobody gave Lexus a second look.” True enough, the brand flew under the radar for years when it came to design, instead building a customer base that liked their vehicles because they were reliable and a good value. These days, design …
Interview: Design General Manager at Lexus, Koichi Suga
