Like all automakers, Lexus has enjoyed both its design hits and misses. But few brands boast peaks as high and some valleys as low, which makes Lexus’ design philosophy—what they dub L-Finesse—one of the more polarizing and scrutinized schools of aesthetics in the wild and varied automotive landscape. Add to the fact they sell north of 300,000 vehicles a year in the US alone, and …
Lexus International President Yoshihiro Sawa on the Brand’s Design Foundations
