Scott Morrison’s SoHo store 3×1 is a denim-lover’s dream, allowing shoppers to create their own pair of bespoke jeans, or customize a limited edition pair from one of their existing patterns. We interviewed Morrison last summer when the store opened and got a first-hand look into the design process and creation of his jeans. There are many opinions about how to care for premium denim—some …
3×1 Denim Solution