Odeur Spring/Summer 2010: Light

From the Swedish label with an aroma, a new collection interpreting the season with moody prints and dramatic proportions

Founded in 2006 around a conceptual branding approach “seeking to broaden the opinion of what design really means,” Odeur uses “a unique scent and its molecular structure as a replacement for the traditional, word-based logotype.” The upshot, clothes fragranced with an airy, light smell comparable to CK One and a pyramid-shaped symbol, sets the tone for forward-thinking looks that, this season, incorporate subtly odd details …

Pleasure Principle x Olaf Breuning T-Shirts

"Happy Hands" and "Peeping Pervert," two new artist-designed tees

The second in a series of artist collaborations for NYC clothing brand Pleasure Principle, these U-neck tops draw on Swiss artist Olaf Breuning’s typically playful imagery for a two-piece unisex collection. Breuning’s graphics—two hands with faces positioned over the chest and the similarly goofy “Peeping Pervert“—make light of sex and fashion and fit perfectly with the eight-year-old label’s “spirit of dissent.” Printed on soft white …

Kora-Krit Clothing

A Brooklyn artist's futuristically-patterned line of limited edition tees, hoodies, leotards and more

Bangkok-born artist Korakrit Arunanondchai originally created his wildly-colorful, limited-edition clothing label Kora-Krit as an extension of his digitally influenced art. Working chiefly with silkscreen printing, Arunanondchai intended for visitors to his gallery shows to wear the pieces for a fully immersive and visually seamless experience. The RISD grad (now based in Brooklyn, NY) takes up various themes in his work, but considers them all to …