Founded in 2006 around a conceptual branding approach “seeking to broaden the opinion of what design really means,” Odeur uses “a unique scent and its molecular structure as a replacement for the traditional, word-based logotype.” The upshot, clothes fragranced with an airy, light smell comparable to CK One and a pyramid-shaped symbol, sets the tone for forward-thinking looks that, this season, incorporate subtly odd details …
Odeur Spring/Summer 2010: Light
