Thermos Brand’s Overnight Coffee Challenge

The heritage brand puts its 24-hour claim to the ultimate test

Advertorial content: When Sir James Dewar invented the vacuum flask in 1892, he knew that he’d created a tool that would change storage forever. What he didn’t know is that his creation, the Thermos, would be a household name over a century later. Derived from the Greek word for heat, Dewar’s invention was hailed for its ability to keep liquids either hot or cold for …

Sip Smarter with the Viora Coffee Lid

After nearly 30 years, the to-go cup cover gets a redesign with craft brew consumers in mind

With a conventional coffee cup lid, even the slightest jolt can send scalding liquid out of the porthole, only to be caught by the dish-like design, awaiting a second opportunity to splash onto you. Further, the lid traps all aromas inside, rendering your $4 pour-over barely more flavorful than a mediocre, sub-dollar cup. To address all this, Seattle-based Vaporpath recently launched the Viora Lid, the …

Making of The Nescafé Alarm Cap

NOTlabs develops a 3D-printed lid that literally wakes you up with your morning coffee

In the face of the booming craft coffee culture, instant coffee stalwarts Nescafé decided a brand refresh was in order. Opting for an innovative packaging activation to reintroduce the oft-ignored product to the greater creative community at large, Nescafé created the Alarm Cap, a combination container lid and alarm clock that encourages customers to wake up with a cup of their coffee. Creative Agency Publicis …