McClure’s Potato Chips

Pickle masters meet potato chip vets for a briny snack sensation

Anyone familiar with McClure’s pickles or our favorite Bloody Mary mix will like where the two brothers’ fascination with pickles has led them now. Drawing on the flavors of the tasty brines that started it all, the latest to get the McClure treatment are bags of crunchy potato chips. Detroit’s veteran snack food company, Better Made, provided the perfect chips as a base and McClure …

Prouvé RAW

A luxury denim brand partners with Swiss furniture pros for a fresh update of mid-century classics

Prouvé RAW, G-Star’s latest collaboration in promoting its creative approach to other fields outside of clothing, links the denim brand with modernist Jean Prouvé’s furniture designs. Two years ago, the Amsterdam-based company approached Swiss contemporary furniture manufacturer Vitra and proposed a makeover of 14 pieces by Prouvé. Creative teams from both sides worked via email, video conferencing and in-person meetings to realize the project, the …

Leslie Fremar for Fruit of the Loom

A stylist teams up with a t-shirt giant to make great tees for women at an even better price

The story is annoyingly familiar. You’re in the market for a well-fitting, simple t-shirt but paying designer prices for a cotton basic seems ridiculous. Celebrity stylist Leslie Fremar had been turning to Fruit of the Loom’s boy’s shirts or ribbed tanks in larger sizes since high school as a solution, so she decided to make a good thing better. Introducing her eye for fashion to …